‘an imperfect start®’
Professional and Personalised Leadership Coaching Services

Testimonials

From our initial connection David felt the right fit to mentor and guide me in those early days. And my instincts were right. He gave me the confidence to step forward and bring my idea to fruition.
He gave me practical steps and guidance and would offer his free time (and I do mean FREE) to mentor and guide me.
He gave me the confidence to recognise that everything starts with an imperfect start, where we all learn, develop and improve if we go forward with good intention.
My business has now grown exponentially. At the end of last year my business was awarded “Newham Business Award 2024” . This is in no small part to David.
— Valerie Johnson, Director , Guardian Angels (2025)
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I had a great experience with ‘an imperfect start®’ at a time when I was searching for a mentor or coach to support my next steps. David took the time to truly understand my goals and proposed authentic, tailored solutions to help me achieve them.
His programmes are structured and grounded in strong frameworks, which made me feel guided and supported throughout the journey.
Beyond our scheduled sessions, he was consistently responsive and generous with his time, offering thoughtful insights whenever I had questions. I highly recommend working with him.
— Maribeth Olafioye, Founder & CEO, Change Management Library (2025)
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I knew from the moment I spoke to David he was right for me, the chemistry was good.
He stood head and shoulders over his peers.
Over the course of our time together he provided invaluable support asking all the right questions, prodding into all the right issues. Every session, he would produce at least one or two showstoppers, comments or questions that would have me pondering and reflecting for the following days.
His style is gentle and friendly, he isn’t showy or pretentious. He just takes you on a calm journey. He is structured and thorough. He does what he says he is going to do, thoughtful and respectful.
— Christopher Morgan, Director Planet 3 Wealth Limited (2025)
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“what does…an imperfect start mean to you?”
With a reflective pause ‘my coach’ says this:
“a world of possibilities, no barriers, confidence to take the first step, no attempt is wrong, reminds me that I’m capable, positive vibe, take the fear away, I want to start that journey, I will be supported, even if I’m mistaken, I know that guidance will be provided” (2025)
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“what does…my business name say to you?”
During a recent video podcast called Coaching convos with Julie Anne Crabb (2025) she says this:
“I love the title (‘an imperfect start®’) of your coaching business, it’s so permissive, it kind of feels like anyone approaching can be entirely their human self with you.”